food packaging photography
When working on lifestyle setups a broad range of props are available including choice of crockery, work surfaces, cutlery, containers and fabrics etc. This enables the feel of the shots to be styled and refined to the requirements of the client and the food products that are being photographed.
client photo shoot details
This food packaging photography for Yorkshire Provender required images combining the fresh herbs, vegetables and ingredients that go into the soup recipes. These ingedients had to 'frame' the soup pots composition but not distract from the packaging and labels. The background to each setup is put out of focus but still gives a feel for the natural ingredients.
The other important requirement for these photo shoots was that the lighting had to be natural light to get away from the sharpness and brightness of a studio lighting setup.